20 Years with Ruben | MYSTIC
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The end of an era…
After 20 years of friendship, we had to sit down for one last talk.
Join Mystic in celebrating the end of an era with kiteboarding icon Ruben Lenten. For two decades, he defined the brand’s identity and pushed the sport’s boundaries. Reflecting on unforgettable moments and their 20-year bond, CMO Max and Ruben discussed the highs, lows, challenges, and lessons learned. Their heart rates will be slightly lowered from here on out.
“Ruben, we’re forever grateful. We wouldn’t be where we are without you. We can’t wait to see where your adventure leads next. To the younger riders, let Ruben’s fearless approach and relentless innovation inspire you, as it has us.” – Mystic.
