By Innovators – Dave Kay on Durability in Design
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Airush Kiteboarding equipment is designed and engineered to deliver maximum performance across all categories, whether you’re just getting started on a kiteboard or setting up for the final manoeuvre to win your world title. With flat water or 10ft surf, you’ll find the right setup.
We celebrate the idea of buying something that you really want, knowing it works exceptionally well and you’ll be able to use it for a long time.
Durability is about creating lasting quality without sacrificing performance. Lasting quality is achieved through a few key focuses. Firstly, we ensure the product is as durable as possible through extensive testing, development, and ongoing refinement. Our design team will endeavour to design the product to be as simple as possible, while meeting the design objectives, thus avoiding unnecessary complexity.
Creating lasting quality without sacrificing performance, is another thing that really makes us tick. We celebrate the idea of buying something that you really want, knowing it works exceptionally well and being able to use it for a long time.
Head to Airush for more info.
