By Innovators – Dave Kay on Durability in Design
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It doesn’t matter if you’re just getting started on a kiteboard or clinching a world title; Airush has designed and engineered its kiteboarding gear to perform at its best. No matter what type of water you ride, they’ll have the perfect setup for you!
We celebrate the idea of buying something that you really want, knowing it works exceptionally well and youll be able to use it for a long time.
Durability is about creating lasting quality without sacrificing performance. Lasting quality is achieved through a few key focuses. Firstly, we ensure the product is as durable as possible through extensive testing, development, and ongoing refinement. Our design team will endeavor to design the product to be as simple as possible, while meeting the design objectives, thus avoiding unnecessary complexity.
Creating lasting quality without sacrificing performance, is another thing that really makes us tick. We celebrate the idea of buying something that you really want, knowing it works exceptionally well, and being able to use it for a long time.
Head over to Airush for more info.
