Behind the Brand – Ep.1 with Jon Modica (Cabrinha Kitesurfing)
Win a T-Shirt and Hoodie this issue in our FREE subscriber prize draw.
Kiteboarding or winging? Why did some kiters get so into the wing trend, and when do they choose to go winging instead of kiting? In the first episode of Behind the Brand, Jon Modica, Cabrinha’s chairman of Waterbound Investments shares his perspective on winging and kitesurfing, and why he loves both!
Behind the Brand is a new series of episodes taking a closer look behind the scenes at Cabrinha. We join some of the brands’ core staff & team to give you a raw insight into some of the processes involved in taking products from concept to production.
In the first episode, we join the chairman of Waterbound Investments, Jon Modica as he discusses the fast emerging sport of wingfoiling and what he feels are the key differences between it and kitesurfing. With the recent launch of the innovative new Crosswing X2, Jon gets out on the water to put one of Cabrinha’s latest products into action.
Got a question for Jon? Hit us up in the comments below.
For more info on the X2 visit:
https://www.cabrinha.com/products/00-00-crosswing-x2
