DIRTY HABITS – Not a Brand Movie
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Two years – that’s how long it took to release this movie! The Dirty Habits Crew is a group of professional athletes from around the world, who chase the sun to Cape Town and other parts of the world to push each other to the extreme limits in performance, stunts, and taking day-to-day activities to the next level. They also feature friends and other professional athletes… surfers, kiteboarders, stuntmen, skateboarders, wakeboarders, motocross riders, freedivers, and big wave surfers.
Two years ago they tried to create a Brand Movie to try and conceptualise what Dirty Habits is.. to explain to you, and to better understand it themselves.. but they failed miserably! The reason is, Dirty Habits can be whatever you want it to be, and whatever it is that connects you to your friends, your crew, your sport. Call it a brand. A movement. A new world culture. Enjoy!
