Nobile Kiteboarding: Saudade – Case Study
Ever wanted to design your own kiteboard? Well now you can with the new Saudade board collection by Nobile Kiteboarding. These stunning kiteboards can be designed online to create a product that is completely unique. Check it out!
This year Nobile Kiteboarding collection was designed by Grey Group Poland. It was so unique, so unexpected that we can surely says that we changed mood in kiteboarding design worldwide 🙂 So, thank you Grey Group and Rafał Baran (CEO, GGP).
Saudade is a word of Portuguese origin which doesn’t have equivalent in any other language. It means longing suspended between nostalgia and joy caused by soon encounter with someone or something we are emotionally bound with. For us Saudade is a yearning for hot summer sun, wind and water. And for the best sport in the world: kiteboarding.
Movie: Creative Director: Jakub Korolczuk, Creative Director Digital: Krzysztof Kosz, Copywriter: Tomek Dubiel, Krzysztof Kosz, Art Director: Krzysztof Kosz, Tomek Dubiel, Developer: Marcin Bak, Client Service: Kamila Żurawska. Coordination: Maciej Jaźwiecki (Nobile).
